How to Buy Bulk 

Summary:  Design a storyboard for a short (under 90s) Instagram reel video to educate Lexington Co-op Customers on the benefits and process of buying bulk items.  

Challenge: The Lexington Co-op wants to increase bulk sales for their annual bulk sales event. Customer surveys revealed confusion around the bulk buying process, causing hesitation to buy.

Solution: A short video was designed to demonstrate the steps to buying bulk in real-time, viewing a customer going through the process in the store. The script and shot list was designed to clarify the bulk buying process, while highlighting the financial and environmental benefits to bulk buying.

Result: The Lexington Co-op used the provided storyboard to develop the instructional video. The video was originally posted during their bulk sale promotional campaign on March 15, 2024.  Marketing director Jen White reported an increase in bulk sales for this year's event, and the Co-op continues to use the video on Instagram as one of their pinned posts. The video can be viewed here on their Instagram page.